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Webmasters Blog

Creating Real Value Is What Works

I'm guessing that most web developers have experienced clients who want their website to be the end-all be-all website by creating one just like Facebook's website, or whatever is hot today. The idea is to take users from Facebook by building the world's greatest website for whatever your customer sells and then adding all the things that Facebook does. After all these years, it still amazes me the clients think this way. Do them a huge favor, don't let them! Educate your client on what matters and you will both be happy.

Ask your client, which social network is more popular, Facebook's or McDonald's? They will probably answer "I didn't know that McDonald's offered social networking", and make the point for you. You simply don't go to the hardware store for oranges. Therefore it is best to concentrate on building a compelling website for whatever it is your client specializes in. Adding features from popular sites wont help, but communicating well and creating real value for visitors will.

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Google Caffeine Gives Webmasters The Jitters

Social Media and Real Time News Releases Take Effort

For the last several months, chatter among web developers and those who specialize in SEO has been all about the effects of Google's implementation of the Caffeine search models. Now that Google has implemented Caffeine, it is clear that the effects are all about being real time and popular "in the moment" and "in the news". What does this mean? It means that in order for us to keep our websites in the top results, we are going to need to pay attention to many outside factors.

With the introduction of the Caffeine model, webmasters, bloggers, and especially companies and corporations, are going to need to pay attention to keeping themselves talked about by others. This means a regular stream of publishing, in various forms, as well as building a strong base of followers who will read and repeat that body of published works.

Now that we've successfully scared the hell out of you, let's take a look at what all that publishing really means.

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Where Websites Are Today

Creating CMS Websites for Marketing Success on the Web

In 1993 I had my first opportunity to work with HTML. It was something I had been vaguely aware of for a while. Some sort of technology some college student had come up with based on something Apple had been doing. Something about linking documents, except that it worked on the Internet. My exposure came as a result of a quickly apparent uses for those capabilities. Hello??? No Web yet???

Now I am not going to get political here, but Al Gore did NOT invent the Internet. Al Gore helped create the World Wide Web. He championed legislation that literally transformed the Internet into the commercial entity it is today. The World Wide Web runs on the Internet. We do not say the Henry Ford invented the car or transportation. But like Henry's impact on us all, Mr. Gore is to be thanked for his vision, the ability to hear and understand what was being said to him the brains in Silicon Valley at the time, and for seeing the potential impact on our country and the world of having us all interconnected.

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Watch Out For Whitehat Methods

If you run one or more websites, you are probably inundated with email offers to get your sites in the Top Ten results on major search engines. The offers promise great results and promote their integrity with phrases like "we use only whitehat methods to get the best results" or some other B.S. like that. Why do we call it B.S. you ask? Because the term "whitehat" is not a recognized term and has no specific meaning. It means what you think it means. Good guys wear white hats, right? This must be the good guys then? Better watch out Butch Cassidy!

The problem with most of these "whitehat" methods is that they conceal the truth of what is actually happening. Instead of providing you with the services you need to have a well optimized website that consistently performs, they simply charge a fee to point a bunch of links at your site long enough to get you in the top results, and then drop you when you don't continue your subscription. Your website then plummets in the rankings because it was never really set up well to begin with. I.E., you didn't get the services you really needed.

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The Importantance of Good Linking

If there is one area of misunderstanding on the subject of good SEO practices, it is that of linking. Getting links to your website is not difficult. But getting the right links to accomplish your goals is what really matters. After all, what good are links if they aren't actually going to do what you expect them to? With a few considerations in mind, you can accomplish your goals fairly easily and achieve the results you expect.

Search Engine Optimization is a very broad term. Generally it is accepted to mean, optimized for the best possible rank on a given search engine for a particular keyword or phrase. So when we talk about linking, we are not only talking about the links, we are also considering how relevant those links are to our own keywords or phrases.

 

SEO rank via linking

Inbound Links Versus Outbound Links

An inbound link is one that points TO your website from another website or location. An outbound link is one that points FROM your website to another website or location. Inbound links send "relevance" to your website. Outbound links send "relevence" to another website from yours. For good ranking you want to be the recipient of more relevance than you give. Getting relevance then is what it's all about. The best way to do this is to create as many inbound links to your website as possible and to create as few links from your website as possible. Nuff said?

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Webmaster's Blog

Empro Customers

BUSINESS
Sun Microsystems
Stanford University
AirTouch Cellular
Verizon
Forte Software
California Chamber of Commerce
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Las Vegas Vacation Home Rentals
Alain Pinel Realtors
Toner No Bologna
Las Vegas Home Rental Network
Copier Parts Express
Newcal Industries
Sin City Vacation Rentals
Las Vegas Corporate Housing
LumaLand.com
V3 LLC

HOTiLINK
Pathways Business Associates
Pathways Institute
Beds Beds Beds
Research Recruiting
Moscone Emblidge & Sater
Bistro Blends
Mearas Group
Vegas Vacation Village
Las Vegas Travel 101
A Lopez LLC
Chip Engines
Mach One Aviation
Voss, Cook and Thel LLP
Finance Staff
Avista Consulting Group
Group Fire
OutRide (now Google tech)
Las Vegas Poker Homes
Casa Del Sedona
VowJewels.com
ArteMystic Custom Jewelry
K.A.B Design
Samluk
Susie Beihler and Company
Wasatch Photonics
Las Vegas Mobile Car Repair
Transcendent Solutions
Mi Casa Del Mar
Walker Furniture
Furnished Interiors

PHILANTHROPY and COMMUNITY
East Bay Community Foundation
Center for Community Organizations
BMW GS Riders
Italingua
3rd Legacy MC
Mystery School
Center for Spiritual Living
Pathways Alumni Community

Casa Del Sedona

One of our most recent creations, Casa Del Sedona, specializes in providing information on Sedona Vacation Home Rentals Travel and lodging. This website is a great example of a simple concept presented with clarity and style on a minimal budget. Casa Del Sedona is a perfect website style for vacation rentals and travel related websites.