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Web Development for SEO and Accessibility

One of the purposes of the world wide web was to help people to search and share information. Since it's inception, the Web is being used for numerous purposes like social networking, sharing data, pictures, videos, etc. World wide web accessibility is crucial since it is about making the web available for everyone people including those with visual or auditory impairments. 

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There Are No Secrets To SEO That Works

It seems like every few months we have to cover, once again, the same old topics and rumors about search engine optimization. And like before, the answers are going to be the same. There are no secrets. There are no special tricks that aren't widely known and utilized in every category already. And nobody has an inside track to Google. Not even Google people have an inside track to Google.

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Think About Updating Frequently Often

The side effects of a recent website makeover by Empro make evidently clear how important it is to keep your website up to date, and how important it is now to keep doing that all the time. If you depend on your website for business, you know how important it is to keep your site ranked well so that you can be found. If you are like the typical client of ours, you know you should pay attention to this, but probably don't do it as often as you should.

A few months ago, Google rolled out it's Caffeine SE model ranking websites. This new model placed much more importance on the currency of content as part of the SEO evaluation. Newer content meant much more than every before, and frequent content updates also became important. This was in response to the plethora of new and popular social media outlets, as well as the proliferation of blogs, forums and tweets as sources of new content. Google saw that being  up-to-date was becoming for more important, so their algorithms now reflect that belief.

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Never Post The Same Thing Twice

Okay, maybe that's a little extreme. But not much. If you look at the criteria that most of the better search engines look at when evaluating content, way up on the list is "content uniqueness".

What they, meaning Google, is looking for is content that is both compelling and real. One way they evaluate the realness of a document is by who unique the content is. Are there copies of it elsewhere on the web? Does it look vastly similar to other documents? Or is there even a pattern to the documents on your own site? Are you yourself repeating this document with only one or a few words changed?

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Creating Real Value Is What Works

I'm guessing that most web developers have experienced clients who want their website to be the end-all be-all website by creating one just like Facebook's website, or whatever is hot today. The idea is to take users from Facebook by building the world's greatest website for whatever your customer sells and then adding all the things that Facebook does. After all these years, it still amazes me the clients think this way. Do them a huge favor, don't let them! Educate your client on what matters and you will both be happy.

Ask your client, which social network is more popular, Facebook's or McDonald's? They will probably answer "I didn't know that McDonald's offered social networking", and make the point for you. You simply don't go to the hardware store for oranges. Therefore it is best to concentrate on building a compelling website for whatever it is your client specializes in. Adding features from popular sites wont help, but communicating well and creating real value for visitors will.

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Webmaster's Blog

Empro Customers

BUSINESS
Sun Microsystems
Stanford University
AirTouch Cellular
Verizon
Forte Software
California Chamber of Commerce
Walnut Creek Chamber of Commerce
Las Vegas Vacation Home Rentals
Alain Pinel Realtors
Toner No Bologna
Las Vegas Home Rental Network
Las Vegas Corporate Housing
Copier Parts Express
Newcal Industries
Sin City Vacation Rentals
Las Vegas Corporate Housing
LumaLand.com
V3 LLC

HOTiLINK
Pathways Business Associates
Pathways Institute
Beds Beds Beds
Research Recruiting
Moscone Emblidge & Sater
Bistro Blends
Mearas Group
Vegas Vacation Village
Las Vegas Travel 101
A Lopez LLC
411 Vegas
Chip Engines
Mach One Aviation
Mizu Sushi
Voss, Cook and Thel LLP
Finance Staff
Avista Consulting Group
Group Fire
OutRide (now Google tech)
Las Vegas Poker Homes
Casa Del Sedona
VowJewels.com
ArteMystic Custom Jewelry
K.A.B Design
Samluk
Susie Beihler and Company
Wasatch Photonics
Las Vegas Mobile Car Repair
Transcendent Solutions
Mi Casa Del Mar
Walker Furniture
Furnished Interiors
Las Vegas Corporate Retreats

PHILANTHROPY and COMMUNITY
East Bay Community Foundation
Center for Community Organizations
BMW GS Riders
Italingua
3rd Legacy MC
Mystery School
Center for Spiritual Living
Pathways Alumni Community

Casa Del Sedona

One of our most recent creations, Casa Del Sedona, specializes in providing information on Sedona Vacation Home Rentals Travel and lodging. This website is a great example of a simple concept presented with clarity and style on a minimal budget. Casa Del Sedona is a perfect website style for vacation rentals and travel related websites.

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Empro - Las Vegas Web Design
7700 S. Las Vegas Blvd Suite 3
Las Vegas, NV, 89123

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