The side effects of a recent website makeover by Empro make evidently clear how important it is to keep your website up to date, and how important it is now to keep doing that all the time. If you depend on your website for business, you know how important it is to keep your site ranked well so that you can be found. If you are like the typical client of ours, you know you should pay attention to this, but probably don't do it as often as you should.
A few months ago, Google rolled out it's Caffeine SE model ranking websites. This new model placed much more importance on the currency of content as part of the SEO evaluation. Newer content meant much more than every before, and frequent content updates also became important. This was in response to the plethora of new and popular social media outlets, as well as the proliferation of blogs, forums and tweets as sources of new content. Google saw that being up-to-date was becoming for more important, so their algorithms now reflect that belief.