Social Media and Real Time News Releases Take Effort

For the last several months, chatter among web developers and those who specialize in SEO has been all about the effects of Google's implementation of the Caffeine search models. Now that Google has implemented Caffeine, it is clear that the effects are all about being real time and popular "in the moment" and "in the news". What does this mean? It means that in order for us to keep our websites in the top results, we are going to need to pay attention to many outside factors.

With the introduction of the Caffeine model, webmasters, bloggers, and especially companies and corporations, are going to need to pay attention to keeping themselves talked about by others. This means a regular stream of publishing, in various forms, as well as building a strong base of followers who will read and repeat that body of published works.

Now that we've successfully scared the hell out of you, let's take a look at what all that publishing really means.

Creating CMS Websites for Marketing Success on the Web

In 1993 I had my first opportunity to work with HTML. It was something I had been vaguely aware of for a while. Some sort of technology some college student had come up with based on something Apple had been doing. Something about linking documents, except that it worked on the Internet. My exposure came as a result of a quickly apparent uses for those capabilities. Hello??? No Web yet???

Now I am not going to get political here, but Al Gore did NOT invent the Internet. Al Gore helped create the World Wide Web. He championed legislation that literally transformed the Internet into the commercial entity it is today. The World Wide Web runs on the Internet. We do not say the Henry Ford invented the car or transportation. But like Henry's impact on us all, Mr. Gore is to be thanked for his vision, the ability to hear and understand what was being said to him the brains in Silicon Valley at the time, and for seeing the potential impact on our country and the world of having us all interconnected.

If you run one or more websites, you are probably inundated with email offers to get your sites in the Top Ten results on major search engines. The offers promise great results and promote their integrity with phrases like "we use only whitehat methods to get the best results" or some other B.S. like that. Why do we call it B.S. you ask? Because the term "whitehat" is not a recognized term and has no specific meaning. It means what you think it means. Good guys wear white hats, right? This must be the good guys then? Better watch out Butch Cassidy!

The problem with most of these "whitehat" methods is that they conceal the truth of what is actually happening. Instead of providing you with the services you need to have a well optimized website that consistently performs, they simply charge a fee to point a bunch of links at your site long enough to get you in the top results, and then drop you when you don't continue your subscription. Your website then plummets in the rankings because it was never really set up well to begin with. I.E., you didn't get the services you really needed.

If there is one area of misunderstanding on the subject of good SEO practices, it is that of linking. Getting links to your website is not difficult. But getting the right links to accomplish your goals is what really matters. After all, what good are links if they aren't actually going to do what you expect them to? With a few considerations in mind, you can accomplish your goals fairly easily and achieve the results you expect.

Search Engine Optimization is a very broad term. Generally it is accepted to mean, optimized for the best possible rank on a given search engine for a particular keyword or phrase. So when we talk about linking, we are not only talking about the links, we are also considering how relevant those links are to our own keywords or phrases.

Inbound Links Versus Outbound Links

An inbound link is one that points TO your website from another website or location. An outbound link is one that points FROM your website to another website or location. Inbound links send "relevance" to your website. Outbound links send "relevence" to another website from yours. For good ranking you want to be the recipient of more relevance than you give. Getting relevance then is what it's all about. The best way to do this is to create as many inbound links to your website as possible and to create as few links from your website as possible. Nuff said?